Adword campaign for 2 products started, plus tips that I have learned.

Well I decided to give adwords another try so I started adwords campaign for 2 products.
One product is health related, if you are interested, its called Cure for Bruxism and another is money related called Project Quick Cash. Well so far its been about 2 days and I am guessing that not a lot of people are interested in those products. I have also learned couple of cool things with adwords.

Here are my tips when using adwords
1. Don't use content network - sure you are going to get a lot of impressions, but the only thing those impressions are good for is raising the CPC of your keywords. So if you are going to use content network, then don't use search network. If you are going to use content network, then create a separate campaign for it and don't bid more then 10 cents per click.

2. Don't use broad search - again you might get a lot of impressions with this, but they are not going to convert to clicks. And if you are trying to get targeted traffic, don't use broad search.

3. Use ad groups to separate your keywords - Create an ad group for each main keyword. Lets say if your keyword is "stop tooth decay" you would create an ad group for that keyword and then add different variations of those keywords. Example: "stop tooth decay", [stop tooth decay", etc. Again, ad groups were created for an easy ad management.

4. Start with a low budget - Lets say $4-5 is more then enough. If you see that you are getting good amount of clicks, you may increase the budget to $25 or more. For max CPC, set the default to 30-50 cents, don't go overboard with this. I don't particularly care about ad placement, but if I get into 5th position or higher, then its good enough for me.

Hopefully, this was educational, I am going to run this campaign for couple of weeks, will keep you posted.